Our Story
About Leelanau Gear
Born from a love of Northern Michigan's lakes, dunes, and forests.
Who We Are
Northern Michigan'sAdventure Outfitter
Leelanau Gear is the parent company behind two of Northern Michigan's most beloved outdoor retail destinations — Round Lake Outfitters in Charlevoix and The Totem Shop in Glen Arbor.
We believe that Northern Michigan is one of the most extraordinary places on earth — where towering sand dunes meet crystal-clear lakes, where dense forests give way to breathtaking shorelines, and where every season brings a new reason to get outside. Our mission is simple: make sure you're equipped to experience all of it.
From the shores of Round Lake in Charlevoix to the gateway of Sleeping Bear Dunes National Lakeshore in Glen Arbor, our stores are staffed by passionate outdoor enthusiasts who know these trails, lakes, and landscapes intimately. We don't just sell gear — we help you plan your next adventure.
"We don't just sell gear — we help you plan your next adventure."
What Drives Us
Our Values
Adventure-First
We live and breathe the outdoors. Our staff are hikers, paddlers, and campers who know Northern Michigan's trails and waterways firsthand.
Community Rooted
We're proud to be part of the Charlevoix and Glen Arbor communities. Supporting local means more than just selling gear — it means investing in the places we love.
For Everyone
From seasoned thru-hikers to first-time campers, from competitive paddlers to families exploring the dunes — we welcome every kind of adventurer.
Locally Owned
Two storefronts, one family of outdoor enthusiasts. Leelanau Gear is independently owned and operated, keeping your dollars in Northern Michigan.
Our Backyard
Northern MichiganIs Our Playground
We're fortunate to call this corner of the world home. The Sleeping Bear Dunes, the crystal waters of Glen Lake, the charming harbor of Charlevoix, the endless trails through Leelanau County — this is the landscape that inspires everything we do.
When you shop with us, you're supporting a local business that reinvests in the communities and natural spaces that make Northern Michigan so special.
Visit Our Stores